Why?

What can you expect if you get gallery representation? What will your gallery do for you and what do they want in return? This chapter addresses those questions.

Required

Response Questions

Select one question below to which you will respond. Remember to cite specific instances from the text to support your views.

• What most surprised you in this reading set and why?
• Which principles do you see are being the most pertinent to your practice and why?

Supplementary Readings

These are optional readings to help enrich your understanding of the themes of this reading set.

Gallery Representation

What Gallery Representation Means for an Artist’s Career, Artsy

By Karen Chernick

April 21, 2021

Words: 900

~6 minutes

“While it can be tempting for artists to forgo representation and sell independently as a way to eliminate the need to share sales revenue, doing so can potentially stunt an artist’s sales growth in the long term and even put their market at risk. Galleries can also identify which buyers are prone to flipping works, something the artists themselves aren’t usually in a position to know.”