Why?
Not all career paths for artists are the obvious ones, but there are many options, and some that have not yet come to light because you have not created them yet.
Required
The MFA Is the New MBA, Harvard Business Review: Ideacast
“We’ve heard a lot over the years, and particularly recently, about the value that so-called right brained thinkers can bring to organizations. These are highly creative people who aren’t constrained by traditional business think, and who are often very valuable in a company’s innovation efforts, among other areas. But you’re taking this idea one big step further with your blog post, in which you suggest that the training that MFAs get, these are people pursuing Master’s of Fine Arts degrees, is actually very good business training. So to introduce us to this idea, tell us where it came from.”
Response Questions
Select one question below to which you will respond. Remember to cite specific instances from the text to support your views.
- What most surprised you in this reading set and why?
- Which principles do you see are being the most pertinent to your practice and why?
Supplementary Readings
These are optional readings to help enrich your understanding of the themes of this reading set.
- Other practices
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Let Computers Compute. It’s the Age of the Right Brain, New York Times
“When General Motors hired Robert A. Lutz in 2001 to whip its product development into shape, he told The New York Times about his new approach. ‘It's more right brain. It's more creative,’ he said. ‘I see us as being in the art business,’ he said, ‘Art, entertainment and mobile sculpture, which, coincidentally, also happens to provide transportation.’ When a car company like G.M. is in the art business, every company in any other industry is, too.”