John Baldessari (1931-2020)
Tips for Artists Who Want to Sell, 1966-68
Acrylic on canvas
68 1/4 x 56 1/2 x 1 1/2 in. (173.36 x 143.51 x 3.81 cm)
Why?
You may not be seeking gallery representation or have any interest in it. However it is helpful to understand all the options and how they function. Conversely, you may want to pursue gallery representation, or you have an interest in forming a gallery and courting artists. This chapter addresses how gallery courtships often function and how they escalate.
Required
The Commercial Gallery Courtship, Art/Work
Pages 288–297
Response Questions
Select one question below to which you will respond. Remember to cite specific instances from the text to support your views.
- What most surprised you in this reading set and why?
- How might you go about gaining gallery representation? What’s your game plan? Remember to cite instances from the reading.
Supplementary Readings
These are optional readings to help enrich your understanding of the themes of this reading set.
- Gallery Courtship
-
How Do Artists Get Gallery Representation?, Artsy
“But whether you’re entering the art world as a self-taught creative or an MFA graduate, the road to finding representation can be perplexing. It’s no longer appropriate to stride into a gallery wielding your portfolio, expecting to be discovered—so how do you land on the radar of the galleries you already admire and respect?”