5.1: Sustaining Your Practice (with Money and Stuff)

How To Identify and Capture Opportunities
Read by Mon Sep 29,
Reading Response due Wed Oct 01,
Pablo Helguera, Artoons, 2009
Pablo Helguera
Artoons, 2009

Why?

Money, money money. It’s a necessary commodity. How do you get it as an artist? This chapter discusses grants, residencies, crowdfunding, bartered support, earned support, and licensing. All are interesting ways to support an artistic practice, and can be part of a larger palette of options. Sales will be covered in more detail in later chapters.

Required

Sustaining Your Practice (with Money and Stuff), Art/Work

Pages 132–173

Response Questions

Select one question below to which you will respond. Remember to cite specific instances from the text to support your views.

  • Outline a list of potential revenue sources for your near-future practice (not five years down the road, but starting now, and leading you over the next few years). Why did you indicate the revenue sources you did?
  • Do you see income from your art or a creative practice as central to your view of your life after school? Explain. If not, what do you see as the means of sustaining your life and lifestyle? If you do see income from your art as central, what avenues will make that happen?
  • What were the most surprising elements of this reading set? Why did you find them surprising?

Supplementary Readings

These are optional readings to help enrich your understanding of the themes of this reading set.

Art Pricing
Ask the Art Professor: How Do You Price Art?, HuffPost

“The artist's position in the art world is probably the most important aspect to consider. Emerging artists haven't developed a name yet, so they can't demand thousands of dollars for a single artwork. The majority of emerging artists will usually sell an oil painting within the $100-$1,000 range. An artist who can sell an oil painting for $30,000 would be considered by most people to be very successful. Then there's the top of the art world where some artists can sell an oil painting for $500,000 and more. These artists are the select few who are internationally renowned and showing at the top museums.”

Residencies
EP 37: Your Ultimate Artist Residency Guide, Art Problems

“Do you really need an artist residency? You know it helps a CV, but how much? Will it help other aspects of your career? In this episode, I talk about how to determine if you need a residency and how to find the residencies best suited to your needs. If you've been stressing over whether you should spend time at a residency or how to find one, this podcast will provide an answer to many of those anxieties.”