Why?

Promotion takes many forms—websites, postcards, business cards, demo reels, social media, and more. It can be a necessary means to garner exhibitions, grants, jobs, and sales. So, we better talk about it. Self-promotion can be something that artists hate, which is why they are happy to have galleries take up that job for them. Some artists are very good at it. You need to determine the level of promotion you are able and willing to do, and figure out how much you need or want others to do for you. Either way, you’ll need to be savvy to know how to do it yourself, or direct/oversee others doing it for you.

Required

Response Questions

Select one question below to which you will respond. Remember to cite specific instances from the text to support your views.

• Identify the means of promotion mentioned in the reading that you think you should pursue. List which ones you currently have the skills to execute, which ones you can get the skills to do, and which ones you will need someone else to do for you. Then identify ways to gain the skills you need, and realistic ways to get others to do the jobs you can’t cover.
• What might be other useful means of promotion that weren’t mentioned in the reading? Why do you think they weren’t mentioned? How might they be useful to you?
• Which promotion methods do you think have become unnecessary or unfruitful? Which are the next to become obsolete? What might take their place and why?